Online reputation management goes beyond public relations and the management of social media pages. This is a strategic business move, which can guarantee long-term success. There are certain strategies that you need to put in place in order to ensure that they maintain a positive online image. Besides handling negative reviews, you should ensure that there is an aura of positivity about your operations.
Taking Care of Negative Reviews
It is normal for a company to attract negative reviews at some point. There are clients who might get disappointed with the quality of services offered. Whereas this is normal, you need to act swiftly to ensure that such negative reviews do not hurt your company’s reputation. Repairing the outlook that you have will go a long way in helping you maintain a good reputation. Negative reviews might lower your Google search rankings.
When affected by such a situation, Forbes recommends that you open as many social media pages as possible. Link positive reviews to these pages. This will ultimately help you push the bad reviews down. Besides this, ensure that you are active on these pages. This can be done by regularly posting positive content about your products and services. Positive customer reviews should equally be magnified through the use of social media pages.
The Online Conversation about Your Company
With the advent of technology, there has been a rapid growth in the number of company review websites and blog sites. In as much as these sites are useful to businesses, they can be detrimental to those that have negative reviews. Blog sites and other interactive platforms give customers a platform to interact and share their thoughts and sentiments about products offered by different companies.
As an entrepreneur, you need to be observant to ensure that whatever is being said about you does not hurt your operations. Customers are increasingly getting active, and have the freedom to express themselves about the quality of services and products. PR teams ought to keenly follow such sites to ensure that whatever is being talked about their companies is positive. The generation of positive content should be every entrepreneur’s priority. Always ensure that customers’ feedback is acted upon promptly.
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Business contract can sometimes be a cause of legal issues. When a company or an entrepreneur feels that there is a breach of contract, they usually proceed with legal action against the party that has breached the agreement.
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Tabar is a renowned attorney and a capital tactician who possesses a vast experience as a legal council. He has wholeheartedly supported a kick starter company, THINX by investing in it. THINX is an undergarments company specializing in designer underwear so as to help women in menstruation issues and confidence. Women in Africa and America are assisted to be part of Tabar’s investment portfolio through THINX. When a person buys two of the undergarments, some reusable cloth sanitary pads will be provided to the women in Africa through AFRIpads to ensure that they don’t miss their daily activities. The company started as a campaign, but they are now able to provide several styles of fashionable garments that function well as underwear.
Most women do not know or do not have the means to manage their menstrual flow and might opt to stay at home rather than carrying on their daily activities. THINX’s campaign is probing to resolve this problem. Sam Tabar applauded Antonia and Miki who are the brains behind the great products that are bringing a difference to others. He added that for every purchase, a Ugandan woman gets about seven reusable cloth pads through AFRIpads.
Some mutual friends introduced Sam to Antonia and Miki and even though he was not looking for any investment at that moment, he got interested in their business model. THINX has succeeded in their initial campaign and is currently offering their products through their website in wholesale and retail.
About Sam Tabar
Tabar is a well-known attorney and a capital tactician who graduate from Oxford University and Columbia Law School before starting his career as an associate. He has served in different working environments such as Slater, Skadden, Meagher & Flom LLP and Arps as an associate. Tabar worked in SPARX Group and Bank of America holding management positions and carrying out diverse roles between 2004 and 2013 when he went back to the legal field. He joined Schulte Roth & Zabel LLP where he served as a senior associate until August 2014 when he left the firm.
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