When Nathaniel Ru, Nicholas Jammet, and Jonathan Neman were third-year students at Georgetown, they discussed how limited their choices of healthy food were at the campus. Little did they know that this would give birth to one of their best business ideas, and one which would earn them national fame and make them millionaires?
Well, good thing they decided to solve the problem that was initially personal by setting up an organic food court to serve the University fraternity. Today, most of the famous food joints wish that their success story was as interesting as that of Sweet Green.
The company specializes in healthy, organic and seasonal food which is grown locally. The company aims to transform the eating habits of the locals and make them more aware of the food choices that they make and guide them towards a healthy lifestyle.
They have created a business model which helps them get the produce from farmers who are certified to be growing it organically, and also to make sure that nothing from the farming efforts goes to waste.
The most inspiring thing is the odds they had to beat to make their company a sensation. The first challenge they had was the fact that even though they were studying finance-related courses, none of them had a hands-on experience running a business before.
When they made their first business plan, it was criticized by the landlady they were hoping to get the business premises lease from. Learn more about Nathaniel Ru: https://affiliatedork.com/nathaniel-ru-blazes-a-trail-in-the-health-food-industry and http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
She, however, turned out to be their best blessing as she helped them fine-tune their business proposal and get people to invest.
Another strategy they have applied to solidify their success is that they have taken their business online. The trio created an application which the customers use to make orders. Nathaniel disclosed that about 30 percent of the sales made by the company are made through this app.
The app works well for them because a huge percentage of their customers are millennials. Then, there is the Sweetlife Venture and the concerts which they prepare annually attracting thousands of fans.
About Nathaniel Ru
Ru graduated from the Georgetown McDonough School of Business in 2007. The 32-year-old studied finance. He is a co-CEO to the company and lives in New York. He is also a principal at the SWTLF Ventures. Nathaniel Ru is a real inspiration to young entrepreneurs.