Brazilian advertising boasts of the ‘Mullen Lowe Agency’ started by Jose Henrique Borghi. Jose is quite an esteemed personality in his area of business. His most successful campaigns such as ‘Mammals of Parmalat’, in which children appeared as stuffed animals stand him out among his peers and read full article.
Education and Work
Jose Borghi went to PUC Campinas where he studied advertising. He also studied propaganda. His first job in advertisement came in 1989 when he was employed by ‘Standart Ogilvy’. He learnt the ropes fast and consequently decided to open his own firm. He passed up opportunities to work in reputable agencies like DDB, Leo Burnett and FCB.
He partnered with Erh Ray and ventured even though they had no one to hold their hand, no bank or donor to boost their chances of success. The company grew from BorghiErh to Borghi Lowe after the two partners went their separate ways. Recently, Borghi Lowe merged with Mullen group and became Mullen Lowe Brasil. Jose is the co-CEO alongside Andre Gomes.
Jose Henrique Borghi says that from early in his schooling days he realized that what he needed would not just be granted. He needed to work for success to come. This realization propelled him to where he is today in the Ad agency and learn more about Borghi.
Jose says that from the onset he handled important case. He worked on something for ‘Down Syndrome Association’. He also campaigned for Honda, Delta Airlines and Fiat. Companies that have celebrity abroad have also benefitted from Jose’s services. These companies include: Unilever, Asia Motors, America On Line, Procter, Bunge Group among others and Borghi’s lacrosse camp.
Jose Henrique Borghi has won awards for his hard work. These awards include: seven ‘London Festival Awards’, 10 Clios Awards, 10’The One Show Awards’ and 11 ‘New York Festival’ award. In 2009 he was elected ‘Advertiser of the Year‘. Jose’s career continues to grow and impact many businesses and corporate world over.